Creative thinking, insights and ideas.

Whether we like it or not, most websites have a shelf life of a few years and continuous investment is needed to ensure your website is working as hard as it can for your business. Don’t leave it too late. Invest properly and the ROI will speaks for itself.

With almost two billion websites to be found on the internet, there are a lot of different things we can read about when we flick our screens on. So how can you make sure people want to read about what you have to offer, rather than delving away on a tangent towards a cat video compilation or worse, your competitors?

More often than not, the first page people land on when visiting your website is the home page. It’s also the place most web designers start when creating a website. Your home page is the first impression, the start of a journey, and most importantly, an opportunity to engage your audience.

We’ve talked about the prevalence of voice search before. It’s something that really has the potential to change some big things in the web design and development world. A PWC report found that 71% of respondents would rather use voice search than physically type their queries. So, it’s big numbers.

Conversation optimisation in web design is a must. An effective landing page that is designed from the ground up to convert is going to give you more leads, more business and much higher ROI.

Have you ever considered that bad web design mistakes could be hurting your brand and costing your business money? Your website and overall digital efforts are probably one of your biggest investments as a business. It should also be one of (if not the) biggest lead generators.