Creative thinking, insights and ideas

With the new Helpful Content algorithm rolling out this week (22 August 2022), it won’t be long until we see the impact for ourselves.

Have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a different picture to what you expected? Enter open graph images - the tool that will make content links stand out.

It’s always a fascinating discussion amongst our design team about whether the chosen Colour Of The Year is likely to influence the colours we use in our digital designs. We round up every 2022 Colour Of The Year so far.

Eye-tracking software can reveal some astonishing insights into how visitors view your website.

With this information, comes the ability to avoid mistakes, and successfully optimise your website for conversions.

Your value proposition is one of the most important parts of your overall marketing messaging. Sadly, many businesses create meaningless slogans, drown their value proposition in buzzwords, or don’t bother with one at all. In this article, we’ll explain exactly how to write a good value proposition (+3 famous examples).

If you’re looking to increase your Domain Authority, you need to start building links. Here, we discuss how Domain Authority works, and how to increase your website’s DA score.