How Good Web Design Engages Your Users
Engaging websites convert. That’s a well-known truth in the web design industry. What seems to be less well known is how to create engaging websites that entice users to convert. Find out how here.
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Big News! We are huge fans of PWAs and Chrome 7 now supports Desktop PWAs on Windows. Hear it for yourself at… https://t.co/18IkSY6Qn4
News
New Website Launched For F3GROUP
Over the last few months we’ve been working closely with F3GROUP to reinvent their website. The time has come and we’re excited to announce the launch.
Marketing
How to Write the Perfect Value Proposition
Humans have attention spans like goldfish. That’s the current thinking in large parts of the web design industry. Whilst we’re not entirely sold on that idea (it seems a bit harsh!) there is certainly some merit to the thinking behind it.
Internet users are very fussy about the time they spend online, and your website has a very short period of time in which to convince them to stay longer and hear what you have to say. Research by the Nielsen Normal Group suggests that you may have as little as 10-20 seconds to grab your users’ attention.
SEO
The New Age of SEO
Search Engine Optimisation (SEO) is very often referred to as some sort of dark art. The web design industry is full of myths and exaggerations about SEO, and for the uninitiated, it can incredibly confusing. All this talk of algorithms, backlinks and tags only really serves to blur the picture and perpetuate the belief that you should be employing wizards to do your website’s SEO.
Strategy
Why You Need Audience Personas and How to Write Them
Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to ultisize audience personas.
Strategy
How to Define Your Website’s Objectives and KPIs
If I asked you how your website was performing, what would you tell me? If that question elicits a sense of panic, a blank stare or an empty head then this blog could be exactly what you need.
Strategy
5 Web Design Traps to Avoid
The web design industry never stands still and digital agencies like us are constantly adapting to make sure we deliver the latest and greatest websites. I personally love the fast-paced, dynamic environment but it does come with risk. If you are not in the digital world day in and day out, or fail to keep up with the progress, it is very easy to fall into a web design trap. Here are my top 5 web design traps I see companies and agencies alike falling into.
