Latest Insights

Google has some big updates around the corner. Here is what you need to know to make sure your website is not hit, or even worse, disappears from Google search.

We cover the March 2021 Mobile-First indexing roll out and remind you of the May 2021 Google Page Experience update.

Reaching position 1 of Google's organic search results is no easy feat. But it's definitely worth it. Even if you're not occupying the number 1 spot, you can still outrank it by claiming a featured snippet.

In this blog, we'll explore what featured snippets are, their benefits for SEO, and how you can optimise for them.

In late May, Google announced that it would be rolling out an update to its ranking algorithm sometime in 2021. The update will bring three new search signals into the fold, which judge a website’s overall page experience.

As we bring this year to a close, now is the time to start preparing for the next Google algorithm update in 2021. Here’s how your website can prepare for Google’s new ranking signal update.

When it comes to voice search, the possibilities are endless. It’s apparent that voice search has already become a hit with consumers who use home voice assistants like Amazon’s Echo and Google Home.

In this blog, we’ll be exploring what voice search is, how it’s impacting Google, and why your brand should implement a voice search strategy.

Lockdown has brought many changes to our daily lives, including new needs, behaviours and mindsets for much of the population. With the uncertainty surrounding COVID-19, millions of people have experienced disruptions surrounding their jobs, homes, health, and finances.

As a digital agency, we’ve been carefully monitoring the developments in online consumer needs, behaviours and mindsets throughout the pandemic. But what will consumers expect from their online experiences after lockdown?

Google announced its new page experience signals will be rolled out May 2021. Are you prepared?

Google introduced several new performance metrics as part of their Web Vitals. These metrics present quality signals to help measure the level of User Experience (UX) people are receiving when landing on websites. Find out what they are and how to improve them.