Creative thinking, insights and ideas.

Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.

In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.

As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.

In a world full of web design templates, themes and copy cats, creating websites that blend into the crowd is all too easy. My opinion is that every web design that is produced needs to be different, perfectly optimised for its audience, objectives and brand it represents.

The announcement of a rebrand is a topic that always has the design world waiting in suspense. There’s just something captivating about that ‘big reveal’ moment.

Executing a rebrand successfully is no easy feat, which is why it’s so refreshing to see one done well. We’ve put together a roundup of 5 rebrands that got it right.

In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.