Creative thinking, insights and ideas.

Blogging in 2025 isn’t just about keywords, it’s about building influence. Discover why we are rethinking the blog as a strategic growth engine, from full-funnel integration to KPIs that measure real business impact.

AI tools are reshaping web design at a rapid pace, automating layouts, generating content, and even influencing how users find websites in the first place. For designers, it raises a big question: are we becoming obsolete, or just evolving into something new? After nearly two decades in the industry, I’ve never seen change happen this fast, or felt this optimistic about what comes next.

Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.

The power of social proof has been well-documented, especially on the internet. The world wide web abounds with testimonials, star ratings and entire websites dedicated to reviewing businesses, restaurants and even employers.

One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.

Many website owners are unsure if introducing video or animations to their site will improve their user experience or SEO performance. Here’s how video can work wonders.