Is your website performing to its maximum potential?

Website Performance FAQs

• What is CrUX?

  CrUX, which stands for Chrome User Experience Report, is an official dataset that reflects how real-world Chrome users experience popular destinations on the web. It is a crucial component of the Web Vitals program, representing all user-centric Core Web Vitals metrics.

• What is RUM?

  We’ll explore the world you operate in and get to know what makes you, you. Our expert team of strategists and creatives will perform detailed competitor analysis, hold discovery sessions with your team, and get to know how your customers see you.

• How will my Core Web Vitals improve?

  Core Web Vitals is a set of metrics by Google designed to measure real-world user experience on web pages. These metrics directly impact SEO efforts as they make up part of the 'page experience' ranking signals. We measure and improve your LCP (largest contentful paint), INP (interaction to next paint), and CLS (cumulative layout shift) helping you to rank higher in search engines. 

• How much quicker will my website really be?

  The speed improvement for your website can vary significantly depending on your current performance and the optimisations implemented. Many of our websites see substantial gains. Properly optimised websites often experience 30-50% faster load times.

• Does a faster site help with my SEO?

  Yes, a faster site can significantly help with your SEO efforts. Speed is a direct ranking factor in Google’s search algorithm. A faster site will improve user experience which ultimately is rewarded by Google, improving your ranking. It also allows search engines to crawl more pages, leading to better indexing of your content.

• Can website performance optimisation help increase my conversion rates?

  Yes, website performance optimisation can significantly increase your conversion rates. Faster load times lead to happier users, reduced bounce rates, and improved mobile conversions. This results in higher revenue per visitor and creates trust with your audience. Driving more users to complete transactions or engage with your content. By optimising your site's performance, you create a seamless user experience that directly impacts your bottom line.

• How often should I have my website's performance evaluated and optimised?

  The frequency of evaluating and optimising your website's performance should align with your site's dynamics and online activities. For high-traffic sites, such as e-commerce platforms, more frequent checks (e.g., weekly or bi-weekly) are recommended to quickly identify and address performance issues. For smaller informational sites, monthly evaluations might be enough. Regular monitoring helps detect performance degradation in real-time, identify trends, and make data-driven decisions for ongoing optimisation.

• What are some common issues that can slow down a website's performance?

  Common issues that slow down a website’s performance include:

  • Slower server response times
  • Unoptimised images
  • Excessive HTTP requests
  • Large CSS and JavaScript files
  • Lack of browser caching
  • Inefficient code
  • Outdated CMS
  • Too many ads
  • Uncompressed pages
  • Insufficient infrastructure for high traffic

  At Bigger Picture we can address these issues and significantly improve your site’s speed and user experience.

• How does mobile responsiveness factor into overall website performance?

  Mobile responsiveness plays a crucial role in overall website performance by ensuring a seamless user experience across all devices. It improves user engagement by presenting content in a digestible format, reduces bounce rates, and encourages longer sessions.

• How long does it typically take to see improvements in website performance after optimisation?

  The time it takes to see improvements in website performance after optimisation can vary. This depends on the scope of optimisations, the type of improvements and caching considerations. You may see improvements within a few days, but we will monitor your performance over a longer period to account for variations in traffic and user behaviour.