Our approach to PPC
Whether you have an existing Google Ads account that needs fine-tuning, or require an entirely new setup, we take time to understand what your business goals are. An audit will then be carried out to highlight wasted spend and assess ad performance, providing us with data that can be used to optimise our work moving forward.
Keyword and competitor research
We carry out extensive keyword research to identify the most relevant and profitable keywords whilst keeping your company's goals and budget in mind. Analysing key competitors helps us understand the playing field and spot opportunity for the greatest return on your investment.
Once all analysis in complete, we compile our findings and work closely with you to develop a long-term strategy for your paid search advertising.
Ad and landing page creation
As experts in both digital marketing and web design, we have everything from your ad copy to your landing pages carefully crafted for conversion. This means we have full control and can take full responsibility. No blame passing here.
Ongoing campaign management
As your new campaign(s) are rolled out, we strictly monitor performance to ensure spend is not wasted early on. Our experts then monitor your account daily, take necessary action based on data, and make frequent recommendations such as A/B tests. We look to squeeze all the potential from the campaigns we work on.
Conversion tracking and reporting
We operate with complete transparency. Expect monthly reporting that highlights where your budget is being spent and why, the results achieved and where they came from, as well as recommendations to help steer further improvements.
Certified Google Ads Partners
You can rely on our PPC experts to deliver time and time again. We are passionate about delivering a real impact and get the results you deserve. But don't just take our word for it. Our status as official Google Partners demonstrates our expertise and understanding of the latest best practices. We have what it takes to drive the success of your PPC campaigns.
High-impact campaigns for high-impact brands
In-depth keyword analysis
Ad copy that attracts
Landing pages geared to convert
Google Ads Bidding Strategy: The Full Guide
The key to running a successful paid advertising campaign is all down to getting the most out of your budget. Many companies often throw lots of money at their keywords, sit back and hope for the best. That’s certainly not the best bidding strategy, so what is?
The difference between Google Analytics 4 & Universal Analytics: All you need to know
Explore the latest version of Google Analytics in detail, helping you understanding the changes and what to expect when making the switch.
Headless CMS: What is it and why you should consider it?
Utilising a headless CMS can help organisations improve their digital presence and better serve their customers, here's how.
Why conversion rate optimisation shouldn’t be a web design afterthought
CRO is an ongoing process of learning but if implemented early in the web design process, will result in a higher conversion rate.
5 benefits of working with a full-service digital agency
In this article, we are going to explore what a full-service agency is, what they do, and the five benefits of working with one.
How to Humanise Your SEO: 6 Tips
Google’s recent Helpful Content update directly responds to how people search online. Therefore, prioritising relationships with humans in your SEO strategy is essential - and here's how to do so.
Instagram SEO: 5 tactics to boost your visibility and engagement
If Instagram is a platform you use to market your business, Instagram SEO needs to be part of your marketing strategy. Get your instagram SEO bossed with these five tactics.
Google’s new Helpful Content update is creating a buzz in the SEO world.
With the new Helpful Content algorithm rolling out this week (22 August 2022), it won’t be long until we see the impact for ourselves.