How long will it take to launch a PPC campaign?

The timeline for launching a PPC campaign varies based on factors such as campaign complexity and platform requirements. We always aim to set up and launch campaigns efficiently, ensuring a strategic and timely presence for your business. An effective PPC campaign can be launched in as little as 1-2 days.

What platforms do you use for PPC advertising?

As a PPC agency, we use what is right for your business. From the likes of Google Ads to Facebook Ads and LinkedIn Ads, we select the platform(s) that align with your target audience and business objectives for maximum ROI.

How much does PPC advertising cost?

PPC advertising costs are influenced by factors like industry competitiveness and keyword demand. We focus on driving your advertising costs down through continuous optimisation and work within your defined budget to ensure a cost-effective strategy.

What is ROAS (Return on Ad Spend)?

ROAS measures the revenue generated for every pound spent on advertising. At Bigger Picture, we prioritise strategies that not only drive traffic but also focus on achieving a strong Return on Ad Spend, ensuring your investment translates into tangible business outcomes.

How can PPC performance be tracked?

We utilise advanced analytics tools to track key performance metrics. From click-through rates to conversion rates, we regularly monitor and analyse data to optimise your campaigns for sustained success.

What is A/B testing in PPC?

A/B testing involves creating variations of ads or landing pages to identify the most effective elements. We implement A/B tests as a core strategy, constantly refining and optimising your campaigns for improved performance and results.

Do you only deal with Hampshire businesses?

While we are based in Hampshire, our PPC services are not limited to local businesses. We work with clients across the world, tailoring our strategies to meet the unique needs of each business, regardless of geographic location. We love to meet face to face, but we are happy to work over Zoom/Teams. Wherever you are based, we’ve love to hear from you.

What are the different types of PPC ads?

Common types include search ads, display ads, and social media ads. Each targets users differently based on their online behaviour.

How long should a PPC campaign last?

The duration of a PPC campaign depends on its goals, budget, and industry competition. Your first results typically appear within 2-3 months as data is gathered to refine targeting and strategy. Significant growth and ROI often require up to a year, especially for campaigns focused on long-term objectives. Regular monitoring and optimisation ensure sustained performance and success.

What are the signs that a PPC campaign needs to be adjusted or restarted?

A PPC campaign may need adjustment or restarting if it shows signs like low click-through rates, high cost per click, or poor keyword performance. Additionally, low conversion rates, ad fatigue, targeting errors, competitor changes, and low-quality scores can indicate the need for optimisation. Our regular monitoring of these metrics will help identify when adjustments are necessary to improve campaign performance and ROI

What are the key elements of a successful PPC campaign?

A successful PPC campaign requires clear goals, precise audience targeting, and relevant keywords. We will work with you to define your goals and then you can leave the rest to us. We will craft compelling ad copy and optimise landing pages for conversions. Effectively manage your budget, use ad extensions, and ensure mobile optimisation. Regularly monitor and A/B testing help refine your approach for better results.

PPC Agency Hampshire | Paid Advertising

The Bigger Picture approach to PPC

At Bigger Picture, we optimise every aspect of your PPC campaigns for maximum performance and return on investment (ROI). Our strategy blends deep analytical insight with creative ad development, ensuring your paid advertising efforts don't just generate clicks but engage your target audience and convert. You won’t find us popping champagne over vanity metrics. We focus on what truly matters to your business growth by implementing strategic campaigns that turn your ad spend into revenue.

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From Google Ads to paid social campaigns

Search campaigns

Capture and engage high-intent customers at the exact moment they are searching for your products or services. Our expertly crafted search ads on Google and Microsoft ensure your brand appears at the top of search results.

We continuously optimise keywords, ad copy, and bidding strategies to drive prospects to your website and maximise your return.

Shopping campaigns

Looking to boost e-commerce sales? Showcase your products visually to potential customers with Google Shopping ads. Our optimised listings catch the eye of shoppers and provide essential product information upfront.

We ensure your product feed, bidding strategies, and campaign structure are set up to increase visibility and drive sales for your e-commerce business.

Performance max

Leverage Google's AI-powered Performance Max campaigns to reach potential customers across multiple channels. With ads running for Search, Display, YouTube, Discover, Gmail and Maps, we help you connect with customers wherever they are.

Display advertising

Build brand awareness and reach a wider audience with visually appealing display ads across the web. Our team creates eye-catching banners and rich media ads that showcase your brand on relevant websites. Through targeting and retargeting strategies, we help keep your brand at the front of your prospects mind.

Paid social advertising

We craft precision-targeted ads across multiple social platforms. From the likes of Meta to LinkedIn, our paid social ads ensure your message reaches the right people at the right time.

Whether you're looking to raise brand awareness, generate leads, or drive sales, our paid social campaigns are designed to maximise your return on investment.

PPC specialists in Hampshire

Based in Basingstoke, Hampshire, our PPC experts deliver real impact and get the results you deserve. Whether that be through Google, Microsoft, Meta or LinkedIn, we know what it takes to drive campaign success. Arrange a visit to our Old farmhouse and explore how PPC can work for your brand.

Let's talk PPC

High-impact PPC campaigns that maximise ROAS

In-depth keyword analysis

Uncover and bid on the most effective keywords for a bigger and better return on your PPC ad campaigns. We take the time to dig deep into your field, making sure the right audience with the right intent is hit from launch using tools such as Google's Keyword Planner.
Landing pages geared to convert

A well-written set of ads and optimised campaign structure is only as good as the page a user lands on. We design, build, and analyse high-converting landing pages that your audience expect, and your brand deserves.
Ad copy that attracts

PPC ads must not only inspire your audience but give them a reason to convert . By using the right keywords, tone, and calls to action, we craft compelling ad copy that helps your brand stand out in a competitive market.
Data-driven insights

We implement the latest Google and third-party technologies to give your PPC campaigns every chance of success. If it's the right thing to do, we'll get it sorted.
Powerful visuals

As a creative agency, our PPC specialists work closely with our talented designers to create the visuals that your ads need to truly stand out. From eye-catching display ads to engaging social media graphics, we craft each visual elements that align with your brand identity and resonates with your target audience.
Continuous testing

Frequent A/B tests and continuous traffic analysis is how we generate qualified leads for a return on your ad spend (ROAS). By learning and refining our strategies based on real insights, we ensure that your campaigns remain optimised for a PPC strategy that delivers.

Regal Tag

New website for the customised tagging experts

Raaft

A complete brand and ongoing marketing support for the complete terrace system

How our PPC services work

01

Account audit/creation

Have an existing Google Ads account that needs fine-tuning? Or require an entirely new setup? We take the time needed to understand your current position and goals, before conducting a review. Our audit will highlight wasted spend and assess ad performance. providing us with data needed to optimise our PCC work moving forward.

02

Keyword and competitor research

We carry out extensive research to identify the most relevant and profitable keywords whilst keeping your company's goals and budget in mind. Analysing key competitors helps us understand the playing field and spot opportunity for the greatest return on your investment.

03

Strategy

Once all analysis is complete, we compile our findings and work closely with you to develop a long-term strategy for your paid search advertising.

04

Ad and landing page creation

As experts in both digital marketing and web design, we have everything from your ad copy to your landing pages carefully crafted for conversion. This means we have full control and can take full responsibility. No blame passing here.

05

Ongoing PPC management

As your new campaign(s) are rolled out, we strictly monitor performance to ensure spend is not wasted early on. Our experts then monitor your account daily, take necessary action based on data, and make frequent recommendations such as A/B tests. We look to squeeze all the potential from the campaigns we work on.

06

Conversion tracking and reporting

We operate with complete transparency. Expect monthly reporting that highlights where your budget is being spent and why, the results achieved, and where they came from. As well as recommendations to help steer further improvements.

Don’t take our word for it. Here’s what our client has to say.

We've been working with Bigger Picture for our marketing needs, and the results have been nothing short of exceptional. Their expertise in Google advertising has been a game-changer for our lead generation efforts. They are strategic, data-driven, and consistently effective.

What sets them apart is how seamlessly they integrate with our existing systems for lead tracking and measuring ROI. It’s made collaboration effortless and transparent. On top of that, their team is always open to suggestions and incredibly flexible, making them a true partner rather than just a service provider. Highly recommend!

Tony

Hampshire Light

PPC FAQs

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CRO

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