Social Media Marketing

Fuel your digital influence with social media marketing

We build genuine online connections with human-first social strategies that resonate and engage.

Get found. Be remembered.

In a chronically online world, your business can't afford to fall under the radar. At Bigger Picture, we’re dead set on delivering social media marketing that not only increases your brand's visibility but also builds meaningful relationships with your target audience, converting casual followers into loyal advocates.

Why your brand needs social media marketing

Social media, sorted…

Social Media Strategy

Social Media Strategy

Fail to plan, plan to fail. We start by creating a tailored strategy that includes understanding your audience, researching competitors, and conducting a comprehensive social media audit to identify areas for improvement.

Visual Asset Creation

Visual Asset Creation

Your social media content is a direct reflection of your brand, so why settle for anything less than exceptional? We manage every stage of the process, from concept to final output, crafting high-quality visual assets that capture attention and resonate with your audience.

Content Filming

Content Filming

Video content is the undisputed king, and we're here to keep your brand in motion. Our bespoke filming service ensures you remain at the forefront. From meticulous storyboarding to expert post-production, we create engaging videos that elevate your brand, connect with your audience, and showcase your brand's distinct personality.

Social Media Management

Social Media Management

Sit back and relax while our social media experts manage your online presence. Backed by monthly performance reports and strategic insights, we meticulously plan, schedule, and deliver engaging content that builds loyal communities and boosts your brand's visibility.

Community Management

Community Management

Posting and ghosting won't cut it on social media, you need to be part of the conversation. Whether it's sparking discussions, answering questions, or just being there for your audience, we’ll make sure your brand is always engaging, responsive, and genuinely connected with the people who matter most.

Paid Social Advertisements

Paid Social Advertisements

Whether you want to boost brand visibility, expand your audience, or drive more engagement, our paid social services are tailored to supercharge your brand’s online presence. We create precision-targeted ads that span multiple platforms, using cutting-edge audience targeting to ensure your message hits the mark every time.

Ready to supercharge your socials?

Are your social channels lacking some pizzaz? Do your posts fall on deaf ears? Or maybe your following is just too small to get your brand seen? 

Fear not! We have all the tools and knowledge needed to power up your presence and build an engaged following. 

The Bigger Picture approach to social media marketing

01

Discovery

Our social media experts collaborate with you to define your goals, research your competitor landscape and target audience, and identify what will set you apart.

02

Social Media Audit

We conduct an audit on your current social platforms to understand what platforms will bring your brand the most value, and uncover areas for improvement.

03

Plan

Once our team has a deep understanding of your brand and its goals, we create a comprehensive social media strategy including a platform-specific content calendar for each quarter.

04

Content Creation & Scheduling

This is where the fun begins! Drawing upon our extensive design and marketing expertise, our team will create and schedule a steady stream of visually compelling graphics and professionally edit multimedia content accompanied by carefully written captions and research-backed hashtags.

05

Ongoing Management

While your social media content rolls out, we work behind the scenes – responding promptly to comments and messages, continuously optimising and updating your profiles, and strategically engaging with relevant accounts to build a strong online community.

06

Reporting and Analysis

We'll keep you in the loop with regular reports that show exactly how your social media is performing. Every month, we'll break down what's working, what isn't, and how we plan to make things even better. Then every quarter, we'll give you a more in-depth look at your overall strategy.

Don’t take our word for it. Here’s what our client has to say.

We've been working with Bigger Picture for our marketing needs, and the results have been nothing short of exceptional... It’s made collaboration effortless and transparent.

Tony Devenish

Hampshire Light

Social media FAQs

Latest social media insights from Bigger Picture

Tips to feature in AI overview

8 Quick Tips to Get Your Content Featured in Google’s AI Overview

Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.

SEO

rebrands of 2025

The top rebrands of 2025: Minimalism and meaning

In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.

Branding

Google AI guidelines

Google’s evolving AI tools: What digital marketers need to know

As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.

Thoughts & Ideas

Sustainable web design

Sustainable web design in 2025: Practical steps designers can take to reduce digital impact

In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.

Website Trend

figma design tool

Figma Config 2025: The future of design, unveiled

At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.

Thoughts & Ideas

Google introduces AI Max

Google Ads Introduces AI Max for Search Campaigns

Google is pushing a new era for Search campaigns with the introduction of AI Max, a powerful upgrade set to launch globally in beta later this month.

Digital

social media marketing and short form video

A social media must: How to win big with short-form videos

Attention spans are shrinking faster than ever, and social feeds are bursting at the seams with content vying for eyeballs. So, how do you cut through the noise? Enter short form videos, the ultimate crowd pleasers that grab attention in seconds and keep viewers coming back for more.

Digital

responsive web design

Is responsive web design enough in 2025?

Responsive web design revolutionised the internet in the early 2010s, shaping how we build and experience websites across devices. But fast forward to 2025, and the digital landscape looks vastly different. From AI-driven personalisation to real user metrics and dark mode expectations, users now demand far more than just a mobile-friendly layout. So, is ticking the "responsive" box still enough or is it time to rethink what a truly modern website should be?

Website Trend

(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.defer=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MMG3BQ9');