Design

Brand & Digital Design

Your creative design agency in Basingstoke, Hampshire

Design services for brands that want to be seen

It's our job to design captivating solutions that make an immediate impression. It's what your brand deserves. Our passionate creative team produce award-winning websites, addictive animations, and unforgettable illustrations that stand the test of time and put your brand in its best light. 

Design Services in Basingstoke, Hampshire

Branding

At the heart of every remarkable brand is a story waiting to be told. Our mission at Bigger Picture is to bring out what makes your brand unique through impactful messaging and positioning.

We go beyond visual appeal, crafting brands that create lasting impressions and turn casual observers into engaged supporters. From how you are perceived to how you communicate after the first touch-point, we'll leave no stone unturned.

Web design

At Bigger Picture, our expert team of web designers and creative developers craft bespoke websites that captivate audiences, inspire action, and leave a lasting impression.

For nearly two decades, we’ve been pushing the boundaries of web design to deliver no bull results for brands across most sectors. Our approach is simple: no templates, no shortcuts, no compromises.

UX & UI design

Our creative team push web design beyond standard practices to deliver digital experiences that work hard for your brand.

We transform your digital challenges into powerful user experiences. From seamless interfaces to streamlined user journeys, our team of creative web designers solve real business problems and drive meaningful user engagement.

Design for print

In a digital world, sometimes there is nothing better than touch.

Our design team understand that printed material can be the key to securing a deal. We help translate your brand into a physical experience, placing your story directly in the hands of your customers and prospects.

Latest design insights from Bigger Picture

Tips to feature in AI overview

8 Quick Tips to Get Your Content Featured in Google’s AI Overview

Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.

SEO

rebrands of 2025

The top rebrands of 2025: Minimalism and meaning

In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.

Branding

Google AI guidelines

Google’s evolving AI tools: What digital marketers need to know

As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.

Thoughts & Ideas

Sustainable web design

Sustainable web design in 2025: Practical steps designers can take to reduce digital impact

In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.

Website Trend

figma design tool

Figma Config 2025: The future of design, unveiled

At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.

Thoughts & Ideas

Google introduces AI Max

Google Ads Introduces AI Max for Search Campaigns

Google is pushing a new era for Search campaigns with the introduction of AI Max, a powerful upgrade set to launch globally in beta later this month.

Digital

social media marketing and short form video

A social media must: How to win big with short-form videos

Attention spans are shrinking faster than ever, and social feeds are bursting at the seams with content vying for eyeballs. So, how do you cut through the noise? Enter short form videos, the ultimate crowd pleasers that grab attention in seconds and keep viewers coming back for more.

Digital

responsive web design

Is responsive web design enough in 2025?

Responsive web design revolutionised the internet in the early 2010s, shaping how we build and experience websites across devices. But fast forward to 2025, and the digital landscape looks vastly different. From AI-driven personalisation to real user metrics and dark mode expectations, users now demand far more than just a mobile-friendly layout. So, is ticking the "responsive" box still enough or is it time to rethink what a truly modern website should be?

Website Trend

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