Project overview
Happy Kitchens is a Hampshire-based bespoke kitchen and renovation company known for transforming kitchens into beautiful, functional spaces. While their craftsmanship and customer service have always stood out, their branding and digital presence no longer reflected the premium nature of their offering. They approached us to realign their brand and website with the true value and experience they deliver.
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Pivotal Change
The previous Happy Kitchens brand leaned toward a low-cost, DIY aesthetic — not reflective of the bespoke, high-touch service the company offers. Our mission was to reposition the brand as upmarket, design-led, and trustworthy. This shift required a complete visual overhaul: moving away from bold, generic styling and into something more refined, aspirational, and timeless.
Typography Cleanse
One of the most significant visual shifts was the change in typography. We moved from a heavy, sans-serif typeface to The Seasons, a modern serif font with elegant curves and strong character. This choice added warmth and sophistication to the brand while improving legibility and style across both print and digital mediums.
A New Website. Built with Webflow.
We designed and developed the new Happy Kitchens website in Webflow, creating a sleek, responsive platform that positions the brand firmly in the upmarket space. The site makes use of large, high-quality imagery, smooth interactions, and intuitive navigation to guide users through the Happy Kitchens story. A built-in CMS allows the team to easily manage and showcase real kitchen transformations, while clear calls to action encourage enquiries and free design visit bookings. The final result is a refined, user-friendly website that communicates the craftsmanship and care behind every project.
I can honestly say Bigger Picture have created us the most amazing website . We were recommended by a client of theirs and we are thrilled by the work, Simon, Conner and the team have done. Friendly, knowledgeable and nothing was every too much trouble, and no question of mine (however technophobic they must have seemed) was too much trouble. If you need an industry leading website by a forward thinking company Bigger Picture are for you, and they have given us a small company a big company feel to our site! 10 out of five stars if it were possible.