Project overview
The replacement kitchen and bedroom doors specialists partnered with us to transform their online presence and drive measurable growth. SEO was a big part of our wider marketing strategy with an initial KPI of doubling their organic traffic.
Services provided
Organic traffic more than doubled in 6 months
SEO results: June 24 - Jan 25
+ 1 6 1 %
Clicks
+ 3 7 %
Avg. Position
+ 9 5 %
Impressions
Ranking above B&Q, Howdens and Wickes
Happy Doors now sits in strong positions across a range of high volume search phrases, with hero phrases such as 'replacement kitchen doors' and 'wardrobe doors' driving significant traffic.
Happy Doors are also ranking above the likes of B&Q, Howdens and Wickes for various kitchen and wardrobe door related phrases.
Dominating Google's 'People Also Ask'
Replacing kitchen cupboard and wardrobe doors is a popular DIY project that often begins with extensive online research. Customers start their journey by searching for answers to common questions about materials, measurements, styles, and installation tips.
Our SEO strategy focused on capturing this early intent by targeting high-volume, commonly searched questions using Google's “People Also Ask” feature. By creating helpful, expert content that provides clear advice and practical tips, Happy Doors became a trusted resource for DIY enthusiasts and homeowners looking to replace their cupboard and wardrobe doors.
By leading users through the research phase with useful content, we effectively nurtured traffic from curiosity to purchase, strengthening Happy Door's SEO and driving quality leads.
Open the door to more traffic and conversions
A bespoke SEO strategy designed around your goals can unlock new levels of growth and online presence. Explore our SEO services and discover how we can drive targeted traffic, increase engagement, and deliver measurable results that elevate your brand.
