Top 10 food & beverage websites leading in design and performance

When it comes to web design, striking the right balance between creativity, uniqueness, and high performance is essential. You want your website to reflect your brand values and personality, but it must also be easy to navigate, perform well, and convert.

With nearly half of marketers saying the customer experience has become more important in the last year, brands need a website that has intuitive navigation, clarity of purpose, memorable visuals and a clear path from curiosity to purchase.

In this blog, we’ve curated the top 10 food and beverage websites that we think are setting the benchmark, combining beautiful aesthetics, intuitive functionality and fast performance to create a digital experience that truly stands out.

1.  Pleese

Pleese is a UK-based dessert company specialising in creating the world’s first frozen cheesecake in a tub. They have grown from a passion project into a disruptive brand in the frozen dessert market. They position themselves as one of the most exciting desserts in the global food and beverage space.

With a large and engaged social media community, they have also built a website to showcase their unique products and to share their brand story.

Here are the reasons why we like this website:

• Brand identity: Pleese clearly communicates their unique product in a playful and engaging tone. This distinctive branding helps it stand out in a crowded dessert market.
• Visual appeal: This website has a clean design with attention to typography and product descriptions, complemented by a strong emphasis on textures and indulgent flavours, which all help attract and keep user attention.
• User experience: The layout of the website is simple and user-friendly, with easy navigation and clear CTAs, such as finding a stockist via an interactive map, helping visitors quickly find where they can buy the products.
• Engagement: This site uses conversational copy and invites users to connect if they can’t find what they are looking for, promoting interactivity and community building.
• Performance and accessibility: Pleese delivers a strong mobile and desktop experience, with quick content visibility and visual stability. They have a high accessibility rating, showing their adherence to best practices for inclusive design.

2. Oddbox

Oddbox is a fruit and vegetable subscription service on a mission to fight food waste by rescuing ‘odd’ and surplus produce directly from farms. What started as a small social enterprise has grown into a category-defining brand in sustainable food delivery.

Their website showcases their mission, educates visitors on the impact of food waste and makes it easy for users to explore box options. Through clear navigation, engaging storytelling and transparent impact reporting, this site reinforces Oddbox’s values while offering a seamless customer experience.

What this website does well:

• Simple structure and navigation: Users can easily find key sections, such as what is inside the boxes, how the delivery works, recipes and help. This helps users quickly understand what choices they have and how to use the service.
• Strong visual appeal and usability: Oddbox makes good use of images, readable typography and a consistent layout. The visuals help reinforce freshness, seasonal variety and their connection with farmland.
• Social proof and trust signals: Incorporating Trustpilot testimonials and their B-Corp certification enhances their credibility.
• Strong performance: The Oddbox site has fast load times, good optimisation of assets and a responsive experience for users on mobile and desktop.

3. Big Apple Hot-Dogs

Inspired by New York culture, Big Apple Hot-Dogs is a UK-based gourmet hot dog brand. Their website communicates a mix of artisan, quality, fun and personality.

What makes their website stand out:

• Strong brand voice and personality: Big Apple Hot-Dogs has a playful tone while still conveying confidence and brand identity. It balances being tongue-in-cheek with genuine quality. This makes the content engaging and memorable.
• Visual hierarchy and product focus: The website leads with their core products, with descriptions that emphasise taste, texture and their artisan process. This product-centric layout makes it easy for visitors to see what they offer and why it’s special.
• User engagement: The use of animation draws attention to key content areas, guiding the user’s eye without overwhelming them. It keeps users entertained while navigating, which increases time-on-site and builds brand recall.
• Simplicity and focus: The website is fairly simple, with limited navigation that keeps the experience focused. Less clutter helps message clarity.

4. MOTH Drinks

MOTH Drinks is a cocktail company redefining ready-to-drink convenience with bar quality cocktails in a can. Their focus on quality ingredients, timeless recipes and standout design has helped them create a distinct voice in a rapidly evolving drinks market.

We have included MOTH drinks in our list because:

• Visually striking and minimal design: MOTH Drinks’ website has clean layouts, bold typography and a strong use of white space that gives it a modern, editorial feel. This premium aesthetic reflects the high quality of the product and appeals to design-conscious audiences.
• Seamless shopping experience: With clear product pages, ‘Quick Add’ buttons, and minimal checkout friction, MOTH Drinks makes it easy to browse and buy. The shop flow is intuitive for its consumers and well-optimised for e-commerce.
• Responsive design: The website adapts beautifully to different screen sizes, maintaining both functionality and design integrity on desktop and mobile, which is crucial for consumer brands.

5. Too Good To Go

Too Good To Go is a social impact company and app that connects consumers with local restaurants, cafés, bakeries and shops to rescue surplus food at reduced prices. Their mission is to fight food waste by turning what would go to landfill into affordable, delicious meals.

We’ve included Too Good To Go because:

• Intuitive ‘How it Works’ flow: Visitors are guided through clear steps for using the app in a simple, sequential layout that reduces friction for first-time users.
• Platform for both consumers and businesses: The website serves dual audiences, those who want to rescue food and businesses that want to list surplus food, with clear CTAs for both.
• Friendly and accessible visual design: The website uses a warm, approachable colour palette that reflects freshness and sustainability. Combined with clean typography, iconography and real-world photography, the design feels trustworthy and community-focused, supporting their mission.

6. DASH Water

DASH Water is a health-forward drinks brand transforming how consumers perceive hydration by infusing British spring water with ‘wonky fruit’, the produce that would otherwise go to waste. With a mission rooted in sustainability and simplicity, DASH has built a strong digital presence that resonates with eco-conscious and style-savvy consumers.

Here’s why the DASH Water website stands out:

• Vibrant, playful design: DASH Water’s website uses bold colour palettes and dynamic visuals that reflect the brand’s fun personality and commitment to sustainability. The design feels fresh, energetic and accessible, which is perfectly in tune with their market positioning.
• Sustainability storytelling: From the homepage to product pages, DASH weaves its mission against food waste into the site experience. This transparency helps build trust and loyalty with conscious consumers, giving depth to what could be a simple drinks brand.
• Optimised for conversion: The DASH site is built with the customer journey in mind. It includes clear CTAs and offers that encourage visitors to purchase. The shopping experience is frictionless, fast and mobile-friendly, essential for direct-to-consumer brands.

7. The Marshmallowist

The Marshmallowist is a luxury confectionery brand known for its handcrafted, gourmet marshmallows and teacakes made with unexpected flavour combinations. With a focus on indulgence and artistry, their website brings the brand to life through rich visuals, bold design and an emphasis on mood and experience.

Here is why this website stood out to us:

• Clean layout that lets visuals breathe: The design of this website gives images plenty of space and uses whitespace strategically, so the eye is drawn to each high-impact visual element rather than feeling overwhelmed.
• Fast loading times: The site is optimised for performance, with quick load times that enhance the overall user experience and help reduce bounce rates.
• Balanced typography and hierarchy: There is a clear distinction between headings, subheadings and body text. The typography complements the visuals without competing with them, allowing product images and styling to take centre stage.
• Visual storytelling across categories: Beyond just showing the products, The Marshmallowist uses visuals to communicate occasions, mood and lifestyle. This helps visitors imagine how the product fits into various moments in their lives.

8. Grind Coffee

Grind is a London-based coffee and lifestyle brand known for its vibrant cafés, expertly crafted coffee blends and bold, urban style. Their website captures the brand’s energetic and contemporary vibe, offering a seamless shopping experience that reflects their dedication to quality and culture.

Why Grind works so well:

• Engaging visuals and branding: Grind’s website features high-quality images and a cohesive design that reflects their brand identity. The visuals are aesthetically appealing and convey the premium quality of their products.
• Streamlined user journey: The site offers a clear path from discovery to purchase, with intuitive navigation and well-organised product categories. This structure enhances the shopping experience, making it easy for users to find, buy or subscribe to their products.
• Clear calls to action: The site uses prominent CTAs, guiding users towards desired actions like making a purchase or signing up for newsletters.
• Mobile-friendly design: Grind’s website is responsive, ensuring that it functions well on various devices. This adaptability is essential as more users shop on mobile devices.

9. Huel

Huel is a leading plant-based nutrition company offering 100% vegan, nutritionally complete food, drinks and snacks designed to support busy lifestyles. Their website reflects their mission to combine science, sustainability and convenience in everyday nutrition.

Why the Huel website stands out:

• Design consistency and visual clarity: The layout is clean, with readable typography, good spacing, consistent product-card design and strong imagery. This helps with scanning, decision-making and enhances the site’s premium feel.
• Effective navigation and support content: The navigation of Huel includes ‘About’, ‘Science’, ‘Guides & Articles’, ‘FAQs’, which support users who want more than just product specs.
• Interactive elements to guide choice: The ‘Take the Quiz’ feature is a smart inclusion for people who are unsure about which product suits them and their lifestyle. It helps reduce choice overload and personalises the experience.

10. HelloFresh

HelloFresh is a leading recipe-box delivery service that makes home cooking easier, fresher and more accessible. Designed for busy people who want nutritious, chef-curated meals without the hassle, the site supports their brand promise of fresh ingredients, flexibility and simplicity.

Why the HelloFresh website works well:

• Large, engaging visuals: The site effectively uses images of food, cooking and home scenarios, along with user-generated content, that help customers visualise what life could be like with HelloFresh.
• Strong UX for subscription management: The site integrates features around account management, changing delivery days, managing plans via the app and more. This helps with ongoing customer satisfaction and retention.
• Simple and intuitive navigation: The menu structure is well organised, which helps different user types find what they need quickly.
• Content-rich support and trust-building: There are recipe hubs, stories about sustainability, FAQs, delivery area info and blogs. These sections help build trust and reduce uncertainty for the customer, which is extremely important for subscription services.

Elevating digital presence in food and drink

The brands featured in this list have set the bar high. They prove that when creativity, performance and user experience are aligned, a website becomes much more than a storefront. It becomes an extension of the brand itself. These examples show how web design can tell a story, build trust and turn browsing into buying.

As consumer expectations evolve and competition grows fiercer, investing in a website that is visually appealing and functional for your audience is essential.

At Bigger Picture, as a web design agency in Hampshire, we blend strategy, creativity and technical expertise to craft digital experiences that look great and deliver results. Ready to stand out online? Get in touch today to create a digital experience your audience won’t forget.