Website Trends

In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.

Planning a new website? Interested in the next big thing? Check out our website design trends for 2017.

To meet the demands of users, online businesses need to offer accessible interfaces that make online purchases quick, easy and convenient for their shoppers – or risk being left behind.

That’s where progressive web apps come in.

Here we explain what PWAs are, how they work and some examples of the best PWAs you’ll be using in 2022.

Website's aren't there to just sit and look pretty. Here's what it takes to design a memorable B2B website that attracts, engages and converts your visitors.

Responsive web design revolutionised the internet in the early 2010s, shaping how we build and experience websites across devices. But fast forward to 2025, and the digital landscape looks vastly different. From AI-driven personalisation to real user metrics and dark mode expectations, users now demand far more than just a mobile-friendly layout. So, is ticking the "responsive" box still enough or is it time to rethink what a truly modern website should be?

Boost your conversions by 30% today. Ok, so that was quite a basic example, and probably isn’t going to win at the Cannes Lions any time soon but it serves to demonstrate what a call-to-action (CTA) is.