Website Trends

AI tools are reshaping web design at a rapid pace, automating layouts, generating content, and even influencing how users find websites in the first place. For designers, it raises a big question: are we becoming obsolete, or just evolving into something new? After nearly two decades in the industry, I’ve never seen change happen this fast, or felt this optimistic about what comes next.

Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.

Your e-commerce site could be costing you customers without you even realising it. From slow load times to weak CTAs, here are 10 design red flags to watch for and how to fix them.

Progressive Web Apps (PWAs) take the best bits from mobile applications and wrap them up in a web page in a best-of-both-worlds combo.

If your website looks like every other site out there, you’re missing a chance to stand out. In this post, we’ll show you why web design has become so generic and how to break the mould with a site that truly reflects your brand.

Whether your goal is to boost engagement, improve conversions or simply make your site feel more human, smart personalisation helps you connect with your audience on a deeper level. In this blog, we’ll show you 8 impactful ways to bring personalisation into your web design, so every visit feels like it was built just for them.