SEO
Why “Knowing Your Audience” is the secret sauce to web copy that converts
Great web copy starts with knowing your audience. When you speak their language, solve their problems, and answer their questions, your content doesn't just sound good, it converts.
SEO
8 common web design mistakes that hurt your Google ranking
Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.
SEO
Are AIO and LLMO just SEO relabelled?
One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.
Thoughts & Ideas
8 quick tips to get your content featured in Google’s AI Overview
Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.
SEO
Navigating Google’s March 2025 core update: What we’ve learnt & what it means for your brand
The March 2025 Google core update has sparked a wave of questions from business owners and marketers: “What does this mean for us? Are we at risk? What should we do next?”
SEO
Top 5 tips for local service websites in Hampshire
Want more local customers in Hampshire? Discover 5 powerful tips to boost your service website’s visibility, trust, and conversions with proven local SEO strategies.
SEO