Thoughts & Ideas

Generic integrations aren’t enough. To drive growth, retention, and real competitive advantage, businesses need intelligent, bespoke portals that empower users and elevate experiences. From Dynamics and NetSuite to Zoho and OrderWise, we explore how deep API integration becomes a springboard, not just a connector, for digital transformation.

Blogging in 2025 isn’t just about keywords, it’s about building influence. Discover why we are rethinking the blog as a strategic growth engine, from full-funnel integration to KPIs that measure real business impact.

AI tools are reshaping web design at a rapid pace, automating layouts, generating content, and even influencing how users find websites in the first place. For designers, it raises a big question: are we becoming obsolete, or just evolving into something new? After nearly two decades in the industry, I’ve never seen change happen this fast, or felt this optimistic about what comes next.

One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.

As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.

At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.