Project overview
From strategy to 16k+ content interactions, we launched a new comic con onto the social scene with a bang.
Launch FacebookServices provided
From zero to hero
6-month post-launch organic and paid ad results
1 6 8 %
ROAS
1 0 . 6 K
Instagram content interactions
6 . 6 k
Facebook content interactions
5 . 3 k
New followers across Instagram and Facebook
Building a social presence from the ground up
Comic Con Connections was starting from scratch, with a clear ambition: to be known as "more than just comic con".
They wanted to carve out a unique space in a crowded convention world, where their social media wouldn’t just blend in, but get found, remembered, and followed. We had to strike the perfect balance between showing off what made Comic Con Connections different while connecting to the vibrant, often loud, and fiercely loyal comic con community. It wasn’t just about followers; it was about creating an authentic digital voice that felt like part of the fandom, not just a promotion.
How our social experts did it
We listened closely, learned deeply, and fully immersed ourselves in the online comic con community - tuning into their conversations and uncovering what they truly wanted from a comic con experience. Moving beyond the usual pop-art clichés, we crafted a bold and sleek visual identity with distinctive branded templates and dynamic video elements, making every piece of content instantly recognisable as Comic Con Connections. To amplify our reach, we launched targeted ad campaigns designed not only to grow followers but also to spark conversations and drive ticket sales.
The result? A tight-knit community of top fans and excited ticket holders.
