Creative thinking, insights and ideas.

Find out what we’re thinking, finding & doing at Bigger Picture.

Google Analytics 4

The difference between Google Analytics 4 & Universal Analytics: All you need to know

Explore the latest version of Google Analytics in detail, helping you understanding the changes and what to expect when making the switch.

Digital

Headless CMS: What is it and why you should consider it?

Utilising a headless CMS can help organisations improve their digital presence and better serve their customers, here's how.

Website Trend

Conversion rate optimisation

Why conversion rate optimisation shouldn’t be a web design afterthought

CRO is an ongoing process of learning but if implemented early in the web design process, will result in a higher conversion rate.

SEO

digital agency uk

5 benefits of working with a full-service digital agency

In this article, we are going to explore what a full-service agency is, what they do, and the five benefits of working with one.

Digital

humanising seo

How to Humanise Your SEO: 6 Tips

Google’s recent Helpful Content update directly responds to how people search online. Therefore, prioritising relationships with humans in your SEO strategy is essential - and here's how to do so.

SEO

Google’s new Helpful Content update is creating a buzz in the SEO world.

Google’s new Helpful Content update is creating a buzz in the SEO world.

With the new Helpful Content algorithm rolling out this week (22 August 2022), it won’t be long until we see the impact for ourselves.

Digital

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