Creative thinking, insights and ideas.

AI tools are reshaping web design at a rapid pace, automating layouts, generating content, and even influencing how users find websites in the first place. For designers, it raises a big question: are we becoming obsolete, or just evolving into something new? After nearly two decades in the industry, I’ve never seen change happen this fast, or felt this optimistic about what comes next.

Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.

One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.

With its July 2025 update, professional accounts can now make their content visible on Google. This blog breaks down what the change means for your brand and how to take advantage of it.

Your e-commerce site could be costing you customers without you even realising it. From slow load times to weak CTAs, here are 10 design red flags to watch for and how to fix them.

If your website looks like every other site out there, you’re missing a chance to stand out. In this post, we’ll show you why web design has become so generic and how to break the mould with a site that truly reflects your brand.