Treat Your Customers Better
Chatbots will also allow you to serve your customers better whilst they’re on your website. You may think that the best way to personalise your service to your users is through human-to-human interaction – but who’s got the time or resources for that? Your users will be more than happy to speak to your chatbot. Over 60% of people surveyed said they had used a business’s chatbot in the last 12 months.
Giving your users a channel in which they can have any questions or queries answered immediately and in detail is fantastic customer service. If you force your users to pick up the phone just to answer a simple question you may lose their interest permanently. Bear in mind also that your phone lines aren’t available 24/7 (unless you have a call centre!) but chatbots are.
This can be incredibly effective if your business sells products with lots of features or pricing options, again software springs to mind. Travel websites would also stand to gain a lot. Given the choice between asking a chatbot to find the information for me or resorting to manually searching hundreds of time to find the right combination of dates, I know which one I’d go for!
Qualify and Engage Your Users
What if chatbots could make your lead generation or sales process easier? Just like they can be used to gather initial information from your users for customer service issues, the same applies for qualifying prospects. Using a chatbot to ask your users why they have visited that page, for example, can be a great way to engage them, set them on a conversion path, and provide more info to your sales team if it gets to that point.
Websites that engage their users tend to convert more and have better outcomes for the business. A conversation can be a great way to engage users with your site. Depending on your site you may choose to start that conversation as soon as they land, or as soon as they spend a bit of time on a product page for example. Lead Pages used a chatbot on a pricing page to almost quadruple their conversions over a month!