The Technical Bits
Okay, not actually that technical, but these aspects are the slightly less glamorous bits that will ensure your web design engages your users. Firstly, ensuring your website is fully optimised. Slow load times will kill a user’s enthusiasm. If you’ve got a high bounce rate, it may be worth checking your load times to see if you have a problem. Employing a web design agency that understands website optimisation is a must – or if you’re building yourself, make sure you check out our guide. If that scares you, think twice and talk to us.
Secondly, and hopefully this goes without saying but it never hurts to cover it off, engaging web design is always responsive. Want to know what a bad experience looks like? Imagine checking out a company on your laptop and being impressed by their site, only to load it up later on your phone and find it doesn’t work at all. With the advent of the Accelerated Mobile Pages Project, if anything, the mobile experience should be better!