SEO

If you’re looking to increase your Domain Authority, you need to start building links. Here, we discuss how Domain Authority works, and how to increase your website’s DA score.

With the new Helpful Content algorithm rolling out this week (22 August 2022), it won’t be long until we see the impact for ourselves.

If you work in the web design industry you’ve probably heard this one before: “people have shorter attention spans than ever before, so the content you create should be short and easily-digested. It’s all about going viral”.

If I asked you how your website was performing, what would you tell me? If that question elicits a sense of panic, a blank stare or an empty head then this blog could be exactly what you need.

Search Engine Optimisation (SEO) is very often referred to as some sort of dark art. The web design industry is full of myths and exaggerations about SEO, and for the uninitiated, it can incredibly confusing. All this talk of algorithms, backlinks and tags only really serves to blur the picture and perpetuate the belief that you should be employing wizards to do your website’s SEO.

Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to utilize audience personas.