SEO

Discover how AI Optimisation (AIO) is transforming SEO strategies. Learn how businesses can adapt content to improve visibility on AI-driven search platforms, boost brand awareness, and drive conversions.

The March 2025 Google core update has sparked a wave of questions from business owners and marketers: “What does this mean for us? Are we at risk? What should we do next?”

Let’s not overcomplicate things. Digital strategy is simply to put a plan in place to accomplish objectives using digital channels.

When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google Analytics (GA), there is no excuse not to track and analyse your website traffic.

With Google ever changing its algorithm, and trends coming and going, it’s hard to stay on top of what is important and here to stay.

The web design industry never stands still and digital agencies like us are constantly adapting to make sure we deliver the latest and greatest websites. I personally love the fast-paced, dynamic environment but it does come with risk. If you are not in the digital world day in and day out, or fail to keep up with the progress, it is very easy to fall into a web design trap. Here are my top 5 web design traps I see companies and agencies alike falling into.