SEO

With Google ever changing its algorithm, and trends coming and going, it’s hard to stay on top of what is important and here to stay.

Let’s not overcomplicate things. Digital strategy is simply to put a plan in place to accomplish objectives using digital channels.

When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google Analytics (GA), there is no excuse not to track and analyse your website traffic.

The web design industry never stands still and digital agencies like us are constantly adapting to make sure we deliver the latest and greatest websites. I personally love the fast-paced, dynamic environment but it does come with risk. If you are not in the digital world day in and day out, or fail to keep up with the progress, it is very easy to fall into a web design trap. Here are my top 5 web design traps I see companies and agencies alike falling into.

CRO is an ongoing process of learning but if implemented early in the web design process, will result in a higher conversion rate.

Google’s recent Helpful Content update directly responds to how people search online. Therefore, prioritising relationships with humans in your SEO strategy is essential - and here's how to do so.