Brand-first web design means no shortcuts, no templates, and no generic layouts. We start with a blank canvas and build every part of your website around your brand story.
Your website should be designed for your audience to remember why you exist and what makes you different. Our goal is to create an emotional connection with your prospects and help your brand stand out amongst competitors by telling your own brand's story in a way it deserves.
To us, that means no design templates, no themes, and no creative shortcuts. It might be cheaper, but these web design practices do not work when you want to connect with real people. Your brand is unique, so your website needs to be as well. We focus on your values, mission, and message and then design around them. It means totally bespoke design that is created around your brand to put your brand in its best light.
Every web design or digital agency says they’ll ‘understand’ your brand, uncover your ‘challenges,’ and deliver a site that meets your objectives. We go beyond that. How? By diving into what makes you, you. From data through to customer interviews, we leave no stone unturned.
The result? A website that doesn’t just communicate what you do, but why you do it. Here’s how.
We dig into the data
We’ll look at analytics, competitors, and what’s actually happening in your sector. Your website’s design isn’t just about looking good but about making smarter choices that get results for your brand.
We talk to your customers
It’s not just about what you think. We reach out to your customers and hear it straight from them. We make sure your website speaks their language and builds trust that turns visitors into loyal customers.
We challenge your team
We don’t just nod our heads. We ask questions in workshops and challenge your leadership team to dig deeper.
We map your brand story
Why do you do what you do? What makes you different? Only once we know this do we start creating a website that’s uniquely you.
Today, more people rely on AI-powered search tools for instant answers. Zero-click browsing is becoming more and more common. AI can summarise your services, sift through technical details, and give users the basics before they even reach your website. This means website traffic may be down and visitors rarely click through endless pages just to understand what you offer.
When someone does visit your website now, they're not looking to repeat their research journey. They want validation and proof that your brand lives up to the story they've heard. More importantly, they want to move beyond facts and get a true sense of who you are. Your digital presence is your opportunity to stand out and be remembered.
It's not about flooding users with technical specs or long lists of services. It's about showcasing your values, vision, and personality. Your site should tell your brand story from the very first scroll. Every element, from messaging to imagery, works together to build emotional connection and trust.
In a digital world shaped by AI, your website must do more than inform. It needs to inspire and differentiate your brand so visitors go deeper than just research. They should know exactly why you exist, and why choosing you is the right decision. That is the power of brand-first web design.
Your web design should be more than just acceptable, it should be memorable. Let’s work together and create a digital experience that engages your audience like never before.
Your brand’s values, vision, and mission should not sit quietly on an “About Us” page. From the very first scroll to the very last click, we believe your visitors should experience exactly what you stand for.
We spend the time to uncover your ‘why’, your values and your vision. Then we bring this to life on screen so that your audience feel it at every click. How?
Recorra stands for more than just recycling. They are on a mission to make sustainable action effortless for businesses across London and the South East. For their new website and customer portal, we didn’t just show what they do. We brought their climate-first purpose to life at every click.
We wanted to consolidate our 4 websites into 1. We looked for an agency that could do both the booking/account system and design at a high-end level. Bigger Picture far exceeded our expectations. What we have now is a high performance website, lots of slick but simple animations and an overall flawless website. To top it off, the CMS system provided was custom built around us.
Branding
We collaborate to define your goals, research your competitor landscape, and identify areas of Improvement.
WordPress
Powerful, fast and bespoke websites powered by WordPress. No themes, no bloated page builders, no compromise on quality.
SEO
We deliver data-driven SEO strategies that drive real results, combining technical expertise with creative content to drive business growth.
AI tools are reshaping web design at a rapid pace, automating layouts, generating content, and even influencing how users find websites in the first place. For designers, it raises a big question: are we becoming obsolete, or just evolving into something new? After nearly two decades in the industry, I’ve never seen change happen this fast, or felt this optimistic about what comes next.
Thoughts & Ideas
Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.
SEO
One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.
Thoughts & Ideas
With its July 2025 update, professional accounts can now make their content visible on Google. This blog breaks down what the change means for your brand and how to take advantage of it.
Social Media
Your e-commerce site could be costing you customers without you even realising it. From slow load times to weak CTAs, here are 10 design red flags to watch for and how to fix them.
Website Trend
If your website looks like every other site out there, you’re missing a chance to stand out. In this post, we’ll show you why web design has become so generic and how to break the mould with a site that truly reflects your brand.
Website Trend
Whether your goal is to boost engagement, improve conversions or simply make your site feel more human, smart personalisation helps you connect with your audience on a deeper level. In this blog, we’ll show you 8 impactful ways to bring personalisation into your web design, so every visit feels like it was built just for them.
Website Trend
Google Ads has come a long way since its early days of manual keyword management and straightforward text ads. What started as a platform that allowed marketers to fine-tune every aspect of their campaigns has evolved drastically with the introduction of AI.
Digital