Social media isn’t just a supplementary channel anymore, it’s a full-blown marketing powerhouse. With nearly 64.7% of the global population scrolling, liking, and sharing daily, hiding in the shadows isn’t an option if your brand wants to stand out and thrive.
But here’s the catch: attention spans are shrinking faster than ever, and social feeds are bursting at the seams with content vying for eyeballs. So, how do you cut through the noise? Enter short form videos, the ultimate crowd pleasers that grab attention in seconds and keep viewers coming back for more.
What are short-form videos?
Remember Vine? Us too (we miss you, Vine). Well, ever since this platform captured the social media world by storm in 2012 with its revolutionary six-second looping video format, short-form videos have become a dominant force in digital content.
Short-form videos are brief video clips, typically ranging from a few seconds up to around 90 seconds or a few minutes at most, designed to quickly capture attention and convey a message, entertain, or share information in a concise format. These videos are often vertical and optimised for mobile viewing, making them ideal for platforms like TikTok, Instagram Reels, and YouTube Shorts.
These snappy video formats have reshaped how we consume media online, offering instant gratification and fitting perfectly into the fast-paced, on-the-go lifestyles of modern audiences. From comedy sketches and tutorials to advertisements and product showcases, the format’s versatility has made it a staple for individuals, brands, and marketers alike.
Why short-form video works so well on social media
Think about it: you’re scrolling, you’ve got the attention span of a goldfish (we all do), and suddenly, a 15-second video hooks you with a trend, a joke, or a "wait, how’d they do that?" moment. It’s digestible, shareable, and algorithm-friendly.
It works because it’s built for the way we actually use platforms today. No one’s signing up for a 10-minute tutorial, but they’ll gladly watch a 30-second hack. Add trending sounds, captions for silent viewing, and a dash of authenticity, and you’ve got a recipe for virality.
Why should your brand be utilising short-form video?
Short-form video has firmly established itself as a vital part of any social media marketing strategy. It’s not just about chasing trends; it’s about meeting audiences where they are and communicating your message in a way that feels natural and engaging. Platforms like TikTok and Instagram Reels have transformed how people discover and interact with content, favouring quick, authentic clips over polished, lengthy productions.
What makes short-form video so effective is its ability to convey personality and build trust quickly. Instead of lengthy adverts or static posts, these videos offer a snapshot of your brand’s character, values, and offerings in a way that feels genuine. And with over 70% of consumers saying they prefer to learn about products through video, it’s clear this format resonates.
Top tips for creating impactful short-form videos
“So… how can I make short-form videos that actually work?” you might be asking. Here are some of our top tips:
- Start with a clear purpose: Every video should have a goal- entertain, educate, or inspire action. Knowing what you want to achieve helps keep your content focused and effective.
- Keep it authentic: Audiences respond best to content that feels real and relatable. Don’t be afraid to show behind-the-scenes moments, share your brand story, or highlight customer experiences. Authenticity builds connection.
- Make the first few seconds count: While you don’t need gimmicks, you do need to capture attention quickly. Use striking visuals, intriguing questions, or bold statements to pull viewers in right away.
- Use captions and clear visuals: Many people watch videos without sound, especially on mobile. Make sure your message comes across through captions, text overlays, and strong imagery.
- Experiment with trends, but stay true to your brand: Jumping on trends can boost visibility, but it’s important to adapt them in a way that fits your brand voice and values. This keeps your content fresh without feeling forced.
- Include a simple call to action: Whether it’s encouraging viewers to visit your website, follow your page, or share the video, a clear and easy-to-follow call to action helps turn engagement into results.
- Analyse and adapt: Use platform analytics to see what’s working and what isn’t. Look at watch times, shares, and comments to refine your approach and create more of what your audience loves.
Supercharge your socials with short-form video today
Ready to skyrocket your social media presence with scroll-stopping short-form videos? At Bigger Picture, we specialise in building genuine online connections and crafting strategies that resonate and engage. Whether your channels need some creative spark, a bigger following, or a complete content overhaul, our social media marketing experts have the expertise and tools to power up your brand online.
Let’s collaborate! Get in touch to find out more.