Don't be an About Us afterthought
Take a look at a handful of About Us pages out there and you might start to think most have been created as an afterthought.
“Who even reads the About Us page, anyway?” is the question these afterthoughts are built upon, assembled in the shadows of beefed-up product pages, shiny checkout buttons and swanky contact forms.
But here’s the catch that ultimately brings about the downfall of the afterthought About Us page:
About Us pages consistently feature as one of the top three pages that people visit most when browsing a website and considering whether to convert.
When a potential customer lands on your website and likes what they see (thanks, bold Web design), they’ll be enticed to find out more about your company. Why? Because before they part with their precious cash they want proof that you're legitimate, that you can really help meet their need and that your values align with their own. They want to see all of this, and quickly, before they even consider taking a single step further down your sales funnel.
What you need is some compelling, informative and persuasive content to win them over. Cue the About Us page.