Web Design is subjective. A perfect anatomy doesn’t exist?
Sure, we can buy into this. What you love others may hate. The home page design might be the first part of the creative web design process, but it’s not the first part in the entire process. Your website needs to go beyond design and creativity to be truly successful. The messaging, content, navigation and paths to conversion are equally important and should be thought through before the web design starts. Most digital design agencies like Bigger Picture will start a website project with discovery sessions and workshops. They’ll also do a lot of research to truly understand your audience, competition and brand values.
Only when this knowledge exists can you produce the perfect home page anatomy. The perfect anatomy paired with creative design will benefit your brand and help your business grow.
When creating your value proposition, keep in mind it’s going to be the first piece of content this user will read on your website. It’s the opening statement, the main headline and needs to have impact. And remember, you have only a few seconds to engage your audience. Make it clear as to what you do, how you can help and the benefits of choosing YOU over the competition. It’s not time to go abstract – nobody has time to read thousands of words before they can work out what you can do for them. If you don’t make it clear your bounce rate will be through the roof.
Your value proposition is an important part of your sales message and can make or break the success of your website. If you can’t summarise what your business does in a sentence, you need to do some work. All good creative agencies will be able to work with you and collaborate to produce your value proposition. Bigger Picture cover value proposition during workshop time and will create something that perfectly fits the attended brand.
The way your value proposition is presented as part of your design is super important too. Catch your visitor’s attention, make them interested in reading what you have to say, and the chances are, they’ll remember your brand.
At Bigger Picture we break down a value proposition into 4 areas.
- Attention grabbing headline
- Sub statement to say what you do
- Visual representation to help engage and explain
- Call to action, prompting the user to do something