Project overview
We partnered with CrownWood Dental to launch a targeted Google Ads strategy supported by high-converting landing pages. By combining precise keyword targeting with treatment-specific pages built using Webflow, we created a seamless journey from search to enquiry. The result was a successful Google Ads campaign set-up, targeting local patients looking for Invisalign and Dental Implants treatments.
View landing pageServices provided
Aligning search with smiles
Google Ads results: Apr 25 - June 25
5 5 6 %
Return on Ad Spend (ROAS)
8 . 2 7 %
Conversion Rate
+ 1 7 9 , 0 0 0
Users reached
A clear path for new patients
To maximise results for CrownWood Dental, we designed bespoke landing pages using Webflow. Each landing page was tailored to a specific treatment and built using CRO best practice to convert clicks into patients.
Having full control ensured our landing pages aligned perfectly with the Google Ads copy and keyword strategy. Not only resulting in high Quality Scores but also providing a seamless journey for users. Clear calls-to-action, engaging content, and mobile-first layouts made enquiring fast and intuitive.
By crafting clear, focused landing pages using Webflow, we removed distractions and highlighted exactly what patients wanted to know. The result? More relevant leads, higher conversion rates, and a Google Ads strategy that delivers a measurable return on investment.
Targeted reach using Search and Performance Max
To capture patient intent at every stage of the journey, we combined precise Search campaigns with the versatile reach of Performance Max.
Our Search campaigns focused on high-intent keywords directly related to CrownWood Dental’s Invisalign and Dental Implant treatments. Combined with Google’s automation and machine learning through Performance Max, we setup to reach potential patients across multiple channels. From YouTube to Display and Discover, Performance Max enables a broader reach to strengthen CrownWood Dental's brand awareness and drive additional enquiries.
This dual approach allowed us to balance targeted patient acquisition with broad audience engagement, ensuring optimal ad delivery and consistent growth in new patient enquiries.
Ready to drive results with Google Ads?
If you want to explore how Google Ads could help drive traffic and meaningful conversions for your business, we’re here to help. Our data-driven Google Ads strategies and expertise in CRO enables us to deliver successful PPC campaigns.
Get in touch today to discover how we can make Google Ads work for you.
