This landing page by Jeff Bullas includes a strong, clear headline and value proposition that tells the visitor exactly what they’re going to gain. It’s worth spending some time to really think about the landing page’s purpose and design it to be attention grabbing. If someone can’t work out what they are going to get fast, they will not part with their personal details.
2. Optimise your contact form
There are a few things you need to get right when designing the contact form for your landing page to maximise your chances of converting as many people as possible.
Use the right layout
Follow the points below to ensure the layout of your form doesn’t create any unnecessary confusion with your audience.
- The size of your input fields should be designed to the length of the expected answer
- Keep your form in a single column, with one field per row
- Labels should be attached to the input fields clearly
- Ensure your form has sufficient contrast so it stands out on screen
Reduce amount of fields
It can be tempting to collect as much information from a user as possible but too many fields can put a user off. When it comes to creating a good landing page, less is more and so it’s important that you only ask visitors for the essentials you require to follow up. Progressive profiling is a great tactic to collect more info the next time someone comes back for more.
Choose CTA colour wisely
Make sure you design your CTA button to stand out so people are drawn to what they need to click in order to receive your offering. Look at the size, colour and message in your CTA. Use power words to entice your audience to take action.
Say bye to Captcha
While Captchas do a great job of filtering spam, they can hurt your conversion rates. Captchas create a bad user experience, frustrate users and are not particularly friendly to visually impaired users. Getting rid of your Captcha will increase conversion rates, and if you’re worried about spam, there are plenty of alternatives available.
Position the form properly
This point is pretty straight forward. Make sure your contact form is located in an obvious position, above the fold of the page and ensure the design stands out amongst other elements on the page. Place a contact form below the fold of the page and you’ll probably see lower conversion rates unless you have a super strong CTA button directing people to complete the form.