In the old days (a year or so ago) it was normal procedure to mock up static designs in Photoshop, get design approval, and then pass to a front-end developer to build the HTML and CSS. After that our back-end developers would integrate into the chosen CMS or E-commerce platform and that was it. Sure, the developers and designers would collaborate and work out mouse over effects on buttons and different hyperlink states, but it didn't go much further than that.
Creative Web Development was born
Web Developers vs Web designers
The advantages of a Creative Developer
A Creative Developer has both creative design skills and web development knowledge - they have the vision to build at least part of a web page during conceptual design stages to demonstrate how the website will come alive and really engage with its users. This means a clearer vision of the end website and at least from our own experience since adopting this process, we have seen:
- Faster design approval - clients can see a more 'complete' website rather than relying on imagination
- Faster build phase - certain elements were already built during design phase
- Happier clients - everyone loves to see things moving!
- Happier, more creative designers - designers love to experiment and create new ideas
Has your design agency taken on Creative Development or do you find the traditional design and development phases work well for you still? It would be great to read other opinions and points of view, so please tell us what you think in the comments section below.