6. Web design consistency
Consistency in web design is vital when it comes to building brand trust. It applies to everything from design, colour, fonts, and tone of voice.
Consistency across these elements will provide a better user experience, ensure that your website looks coherent, and will prevent the user from getting distracted.
Create web design consistency by following these easy steps:
- Have menus in the same position on each page
- Use the same fonts and colours throughout the site
- Have a clear hierarchy to the elements on your site
- Ensure that your logo consistently appears on each page (and links back to the homepage)
7. Helpful, relevant content
Google has always praised “high quality content” as a ranking factor. But how do you know if your content is high quality?
If your content is helpful, that’s a great place to start. To earn trust, you have to be willing to help your visitors (even if they’re not working with your business yet).
Providing helpful, relevant content is also a great chance for your business to be a thought leader in your industry.
Still keep Google in mind when creating content, but write for real readers. By offering helpful, valuable content, you’re already on the way to building brand trust.
Create content that Google loves and your customers can actually use.
8. Use authentic imagery
Imagery is undoubtedly one of the most important elements when it comes to successful web design, and can often be what makes a website stand out from its competitors.
When it comes to choosing the photos you put on your website, there are two main choices: stock imagery, or authentic photographs.
Whilst stock photos can be of some benefit, the most effective websites are those that are rich in unique, high-quality photos.
Incorporating images of your team, or professionally taken pictures of your product or service are one of the best ways you can immediately build credibility.
If you are unsure of how to incorporate authentic imagery into your web design, consider the following pointers:
Take both group and individual photos of your team to help establish a personal connection. Visitors will feel more confident speaking to someone new if they have some kind of understanding of what they’re like in advance.
If your office space is going to impress, make sure you show it off. Use these photos on your website, but post on social media so customers can gain some understanding of your company culture too.
High quality product images are always valuable, and not just for your website.
Take photos of your products that can work on your product pages, social campaigns and homepages.
Images in a studio setting might be better suited for marketing and sales, whereas homepage imagery can include customers interacting with your brand products.
You’re probably going to want your brand colours in the imagery on your website, and original photography gives you the power to do this.
By arranging your own photoshoot, you can ensure your logo and brand colours are in the shots you need them in.
9. Be transparent with your communication
If you’re looking to inspire loyalty and trust, you’ll need to be transparent with your customers.
Customers want in-depth information without a spin. They don’t like vague language or hidden messages that require them to read between the lines.
Transparent communication is an essential part of successfully building brand trust. So, how can you write transparently?
Example: Share information about your products. What are they made of? Where are they made? Are they recyclable?
Even if your packaging isn’t recyclable, be honest. Visitors trust brands that are honest, and they will trust you more if they can easily find this information on your site.
How to build brand trust with web design
In 2021, customers have increasingly more options when it comes to choosing a brand to work with. In such a competitive environment, brand trust has become more important than ever.
At Bigger Picture, we really do believe in the importance of delivering better customer experiences, and getting to know your customers’ wants and needs.
If you’re looking for web design agency in Hampshire to help your brand become more reputable online, we can help. Get in touch with our team today - we’d love to have a chat.