Search engines like Google need to discover, crawl and index your web pages in their search engine result pages (SERPs) in the most efficient way possible. Everything from site speed and mobile usability to structured data and security must be technically sound to rank. Without a robust technical SEO foundation, even the best content can be invisible to your audience.
Why technical SEO matters
- Improves rankings: Fast, well-structured healthy websites are prioritised by Google and other search engines, giving your web page a boost in search results
- Better user experience: Faster, mobile-friendly websites help retain and engage prospects and reduce exit rates, leading to more website conversions
- Maximises ROI: If you invest in content and other SEO activities, technical SEO ensures your efforts live up to their potential
Data + human decisions
We dive deep into your website's technical data, uncovering insights from Search Console, SEMRush and more, all backed up by our expert in-house human analysis of your web pages. Our team then turn those insights into actionable steps that drive technical SEO improvements. Our team of experts will:
- Improve web page speed and core web vitals
- Ensure page semantics are correct i.e. header tags, content structure and structured data
- Optimise site architecture and page paths for efficient crawling
- Fix broken links (404s), redirect issues and server errors
Our technical SEO services
Request a FREE SEO audit
Get in touch with our SEO experts today and we'll conduct a free, no obligation audit.
Uncover your current performance and how we can take your SEO to the next level.
Why choose Bigger Picture for technical SEO?
Technical Expertise
Our in-house web developers and digital marketing experts live, breathe and sleep technical SEO.
Local agency with global skills
We have a deep understanding of the Hampshire market and competitive landscape.
Cutting-Edge Knowledge
We stay ahead of marketing trends and technologies, bringing fresh perspectives to your SEO and digital marketing strategies.
Transparent Communication
Expect clear, regular reporting and direct access to our technical SEO specialists.
Our technical SEO process
01
Discovery & Audit
We begin by understanding your current technical SEO barriers using industry-leading tools and and our own human expertise.
02
Action Plan
We create a clear, jargon-fee technical SEO roadmap outlining what needs fixing, why it matters, and how we will go about doing it.
03
Implementation
Once our web development and marketing team implement the agreed technical SEO improvements, we test and benchmark against pre-improvements scores.
04
Monitoring & Improving
Your site's technical health is not a one off exercise. We implement and regularly test your technical SEO including core web vitals, search performance, and site health.
Request a FREE local SEO audit
Get in touch with our SEO experts today and we'll conduct a free, no obligation audit.
Uncover your current performance and how we can take your SEO to the next level.
My role in technical SEO as head of development is to make every website we touch perform to its maximum potential. Collaborating with our creative and marketing team, I ensure we design with performance in mind and deliver SEO strategies that go beyond typical marketing agencies. I often train other developers and speak about website performance in conferences across Poland. I love nothing more than improving Core Web Vitals and seeing the consequences - more traffic, better engagement, and higher conversion rates.
Technical SEO FAQs
Other services you may be interested in
Content Creation
We create content that speaks up, stands out, and gets your brand noticed.
Website Performance
Website performance directly impacts user experience (UX), Search Engine optimisation (SEO), and Conversion Rate optimisation (CRO).
CRO
We combine data and design to discover and test optimisations that will turn more visitors into actionable leads and customers.
Latest marketing insights from Bigger Picture
8 common web design mistakes that hurt your Google ranking
Web design isn’t just about looks, it directly impacts how well your site ranks on Google. In 2025, factors like usability, speed, and mobile performance play a key role in SEO. This post breaks down 8 common web design mistakes that can quietly hurt your visibility and how to fix them.
SEO
Are AIO and LLMO just SEO relabelled?
One side of the camp (on my social feeds at least) is quick to point out AIO and LLMO are just SEO relabelled for marketing purposes, giving people something new to sell. The other side is promising to have a secret formula to get your brand ranking in ChatGPT.
Thoughts & Ideas
July 2025 Instagram update: What Instagram’s new indexing feature means for brand visibility
With its July 2025 update, professional accounts can now make their content visible on Google. This blog breaks down what the change means for your brand and how to take advantage of it.
Social Media
10 signs your e-commerce web design isn’t up to scratch
Your e-commerce site could be costing you customers without you even realising it. From slow load times to weak CTAs, here are 10 design red flags to watch for and how to fix them.
Website Trend
Your web design looks like everyone else's
If your website looks like every other site out there, you’re missing a chance to stand out. In this post, we’ll show you why web design has become so generic and how to break the mould with a site that truly reflects your brand.
Website Trend
8 ways to add personalisation into your web design
Whether your goal is to boost engagement, improve conversions or simply make your site feel more human, smart personalisation helps you connect with your audience on a deeper level. In this blog, we’ll show you 8 impactful ways to bring personalisation into your web design, so every visit feels like it was built just for them.
Website Trend
The future of Google Ads and AI: Time to embrace automation?
Google Ads has come a long way since its early days of manual keyword management and straightforward text ads. What started as a platform that allowed marketers to fine-tune every aspect of their campaigns has evolved drastically with the introduction of AI.
Digital
8 quick tips to get your content featured in Google’s AI Overview
Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.
SEO