Search engines like Google need to discover, crawl and index your web pages in their search engine result pages (SERPs) in the most efficient way possible. Everything from site speed and mobile usability to structured data and security must be technically sound to rank. Without a robust technical SEO foundation, even the best content can be invisible to your audience.
Why technical SEO matters
- Improves rankings: Fast, well-structured healthy websites are prioritised by Google and other search engines, giving your web page a boost in search results
- Better user experience: Faster, mobile-friendly websites help retain and engage prospects and reduce exit rates, leading to more website conversions
- Maximises ROI: If you invest in content and other SEO activities, technical SEO ensures your efforts live up to their potential
Data + human decisions
We dive deep into your website's technical data, uncovering insights from Search Console, SEMRush and more, all backed up by our expert in-house human analysis of your web pages. Our team then turn those insights into actionable steps that drive technical SEO improvements. Our team of experts will:
- Improve web page speed and core web vitals
- Ensure page semantics are correct i.e. header tags, content structure and structured data
- Optimise site architecture and page paths for efficient crawling
- Fix broken links (404s), redirect issues and server errors
Our technical SEO services
Request a FREE SEO audit
Get in touch with our SEO experts today and we'll conduct a free, no obligation audit.
Uncover your current performance and how we can take your SEO to the next level.
Why choose Bigger Picture for technical SEO?
Technical Expertise
Our in-house web developers and digital marketing experts live, breathe and sleep technical SEO.
Local agency with global skills
We have a deep understanding of the Hampshire market and competitive landscape.
Cutting-Edge Knowledge
We stay ahead of marketing trends and technologies, bringing fresh perspectives to your SEO and digital marketing strategies.
Transparent Communication
Expect clear, regular reporting and direct access to our technical SEO specialists.
Our technical SEO process
01
Discovery & Audit
We begin by understanding your current technical SEO barriers using industry-leading tools and and our own human expertise.
02
Action Plan
We create a clear, jargon-fee technical SEO roadmap outlining what needs fixing, why it matters, and how we will go about doing it.
03
Implementation
Once our web development and marketing team implement the agreed technical SEO improvements, we test and benchmark against pre-improvements scores.
04
Monitoring & Improving
Your site's technical health is not a one off exercise. We implement and regularly test your technical SEO including core web vitals, search performance, and site health.
Request a FREE local SEO audit
Get in touch with our SEO experts today and we'll conduct a free, no obligation audit.
Uncover your current performance and how we can take your SEO to the next level.
My role in technical SEO as head of development is to make every website we touch perform to its maximum potential. Collaborating with our creative and marketing team, I ensure we design with performance in mind and deliver SEO strategies that go beyond typical marketing agencies. I often train other developers and speak about website performance in conferences across Poland. I love nothing more than improving Core Web Vitals and seeing the consequences - more traffic, better engagement, and higher conversion rates.
Technical SEO FAQs
Other services you may be interested in
Content Creation
We create content that speaks up, stands out, and gets your brand noticed.
Website Performance
Website performance directly impacts user experience (UX), Search Engine optimisation (SEO), and Conversion Rate optimisation (CRO).
CRO
We combine data and design to discover and test optimisations that will turn more visitors into actionable leads and customers.
Latest marketing insights from Bigger Picture
8 Quick Tips to Get Your Content Featured in Google’s AI Overview
Wondering how to get your website featured in Google’s new-ish AI Overview? You don’t need to be a search engine wizard or even rank number one to get noticed. Here’s how you can give your content the best shot at being featured, all in plain English.
SEO
The top rebrands of 2025: Minimalism and meaning
In 2025, brands are stripping back and standing out. From Uber’s sleek refresh to Eventbrite’s expressive new mark, this year’s rebrands prove that less really is more. Here’s how leading brands are using minimalism and meaning to redefine their identity.
Branding
Google’s evolving AI tools: What digital marketers need to know
As artificial intelligence continues to reshape the digital landscape, Google has released updated documentation clarifying how AI-generated content and on-site AI features should be used. For digital marketers, staying informed about these evolving guidelines is critical, not just for compliance, but for maintaining a competitive edge in an AI-driven search environment.
Thoughts & Ideas
Sustainable web design in 2025: Practical steps designers can take to reduce digital impact
In 2025, sustainable web design is evolving into a mainstream practice, aiming to reduce environmental harm through optimised code, energy-efficient UX/UI, and environmentally friendly hosting. This trend is driven by heightened climate awareness and a rising call for sustainable digital solutions. Key aspects include lowering server demands, utilising compressed images and formats such as WebP, selecting eco-hosting companies, and embracing minimalist design principles.
Website Trend
Figma Config 2025: The future of design, unveiled
At Config 2025, Figma didn’t just unveil new features, it redefined what’s possible in digital design. From real-time responsive layouts to AI-powered code generation and live web publishing, this year’s announcements signal a new era where design, development, and deployment live in one seamless flow. Whether you’re a designer, developer, or creative team lead, here’s why Figma’s latest evolution matters.
Thoughts & Ideas
Google Ads Introduces AI Max for Search Campaigns
Google is pushing a new era for Search campaigns with the introduction of AI Max, a powerful upgrade set to launch globally in beta later this month.
Digital
A social media must: How to win big with short-form videos
Attention spans are shrinking faster than ever, and social feeds are bursting at the seams with content vying for eyeballs. So, how do you cut through the noise? Enter short form videos, the ultimate crowd pleasers that grab attention in seconds and keep viewers coming back for more.
Digital
Is responsive web design enough in 2025?
Responsive web design revolutionised the internet in the early 2010s, shaping how we build and experience websites across devices. But fast forward to 2025, and the digital landscape looks vastly different. From AI-driven personalisation to real user metrics and dark mode expectations, users now demand far more than just a mobile-friendly layout. So, is ticking the "responsive" box still enough or is it time to rethink what a truly modern website should be?
Website Trend