Local SEO Agency in Hampshire

Local SEO FAQs

• How long does local SEO take to work?

  Most businesses see the initial traction from local SEO within 3 to 6 months, though it can take up to a year for substantial results, especially in competitive industries or locations. Like traditional SEO, local SEO is a marathon, not a sprint.

  Whilst we often see ranking improvements in as little as one to two months, these early gains often reflect initial optimisations such as Google My Business and local directory building. Sustained growth requires ongoing efforts including content creation, review management, and backlink acquisition. Over 6 to 12 months, businesses often experience more significant increases in local search visibility, website traffic, and conversions.

• How does local SEO work?

  Local SEO optimises a business's online presence to increase visibility in Google and other search engines for location-based search results. It focuses on improving a business's keyword rankings that include location terms such as "near me" or specific cities.

  We achieve this through various local SEO practices, like:

  • Google Business Profile optimisations
  • Ensuring NAP (name, address, phone) is consistent across directories
  • Online review collection and management
  • Onsite content optimisations
  • Local link building

• Is Local SEO Worth It?

  When done correctly, local SEO is worth it, especially for businesses that rely on local customers. It can significantly improve visibility, attract more customers, both online and in-store. While it requires knowledge, time, and investment, the long-term benefits of increased online visibility and brand awareness make local SEO a valuable strategy for most businesses.
  
  Unsure if local SEO right for your business? Speak to our expert team at Bigger Picture today.

• What is the difference between SEO and local SEO?

  SEO (Search Engine Optimisation) focuses on improving your website’s visibility in search results on a national or international scale. Our local SEO service targets searches in a specific geographic area and optimises your website to appear in local search results and map listings. 

• What kind of businesses need local SEO?

  Businesses that serve local customers, including those with physical locations or those operating within a defined area, should invest in local SEO. This includes a wide range of industries, from restaurants and retail stores to service providers like electricians and plumbers, and even medical practices, cosmetic surgeries and legal firms.

• How do you measure local SEO success?

  Local SEO is measured by tracking improvements in local search rankings, increased website traffic, as well as conversion metrics such as phone calls and form submissions. We use tools like SEMrush, GA4 (Google Analytics 4) and Google Business Profile Insights to help monitor and report on these important metrics.