Simon Bonello, Managing Director
- 2 minute read
As with all our customers, we keep communication and website updates flowing (pun intended), but when we heard a brand refresh and new labels were in production, we knew there was a chance to get creative and take the website design further.
A new home page was designed to reflect the current product lines. Taking the updated label designs as inspiration, a variety of texture and pattern backgrounds were used along with subtle hover animations that zoom into the area of interest.
Over the last year additional pages were added to the site using our super easy to use CMS, Alfred. The website was always about the buying journey, so we took this opportunity to reduce the number of pages in the menu to focus on the wonderful products. we managed to combine several pages by designing a brand new Our Story page.
To keep the theme running from the new home page design, the product menu uses the same background textures and patterns. Users jump between categories and products with a menu that always matches the screen being viewed.
New colours and typography have been implemented to compliment the brand update to give the site a refreshed look and feel.
Give us a call on 01256 845818 and arrange a visit to our web design studio in Hampshire. We love to talk all things design and digital!
Bigger Picture is located just down the road from HL&W in Basingstoke, Hampshire and share many of the same values, so our collaboration to create their new brand and website was a perfect fit.
We’ve talked about the prevalence of voice search before. It’s something that really has the potential to change some big things in the web design and development world. A PWC report found that 71% of respondents would rather use voice search than physically type their queries. So, it’s big numbers.
Over the last few months we’ve been working closely with F3GROUP to reinvent their website. The time has come and we’re excited to announce the launch.
