The Challenge

Backpacking Tours offer group backpacking trips for solo travellers in Thailand, Vietnam, Bali and Cambodia. These trips where all promoted and managed through four individual websites. We collaborated to consolidate these websites into one awesome digital experience and simplified brand. 

See the website

A group of backpackers on the beaches of Thailand

The Logo

The project started with our creative design team developing a new Backpacking Tours brand. We then rolled out tour specific variations of their logo for each country they operate in. 

Backpacking Tours Logo

Tour T shirts

We designed tour specific T Shirts that promote the new branding.

The Website

The new Backpacking Tours website is a single destination to learn about each tour, find dates and book a trip. 

Tour Landing Pages

Each tour has it's own identity, making it easy to differentiate and explore everything on offer.

Thailand Tour Itinerary
Vietnam Tour Itinerary Slider
Cambodia Tour Gallery
Bali Tour FAQs

E-commerce and Account management

The booking journey is simple and the account area provides all the functionality needed to manage a trip.

Lightning Fast Loading

  • 99/100

    Google Page Speed

  • 925ms

    Load Time

  • PWA


Using Barba.js, PWA tech and an uncompromised build phase, the Backpacking Tours website is fast on any device. Powered by Alfred CMS, IMGIX and Cloudflare.