The Project

Aquamarine are a team of digital marketing specialists based in Exeter offering PPC, Social Media and Content services. They approached us after their existing brand (created during startup) turned three years old. They were looking for something that reflected what they had become, something that was totally different. Our job was to understand their business, their personality and audience to create a new brand and website that attracted, engaged and converted. From our very first discovery session we knew this would be a fun one to work on.

Visit the website


The Brand

Using transparency and layers, we wanted to create a bold, bright and quirky brand that reflected Aquamarine. The logo took inspiration from Aquamarine's seaside origins paired with Origami, something that reflects the very nature of what they do. Digital marketing has many steps (or folds) but when done properly, in the right order, creates something beautiful. 


Final Design

Website Design

The website has a clear value proposition, interactive design and a strong brand identity. We created on-brand iconography, engineered interactive features using overlapping, transparent shapes, and designed lots of micro features to enhance the UX as a user explores the site.


Aquamarines old homepage
Aquamarines old case-studies page


Aquamarine website


  • 95/100

    Google Page Speed

  • 900ms

    Load Time

  • 100

    Lighthouse SEO

Performance driven development, Alfred CMS and lots of hard work proves that even with the most interactive of site, awesome levels of speed can be achieved. 

Bigger Picture have been fantastic from start to finish. They have guided us through a complete rebrand and new website build and their work has been first class throughout. Their design work is brilliant as well as their technical knowledge and expertise. They communicate well and explain complex ideas very simply. We're overjoyed with the work they have done for us and would have no hesitation in recommending them to anyone!

Alona Kemmett

Managing Director